Our initial remit was to spearhead a customer reassurance content strategy across all key digital platforms, focusing on the core message: ‘business as usual’. The content plan focused on telling the Mighty Drinks brand story, highlighting key differentiators like Pea M.lk, Kids M.ilk, and the allergen-free positioning. The campaign's mixed-media visual language leveraged a blend of engaging, data-driven statics and high-performing, short-form video reels to maximise engagement and drive organic brand building.

​

Simultaneously, we took the lead on the overarching brand unification strategy, executing the transition of both ‘Mighty’ brands into a cohesive Branded House framework. This strategic work includes building and executing the go-to-market launch campaign plan for Kids M.lk as starts to be ranged in major UK supermarkets.