Jealous Sweets are a plant based sweet range aimed at Gen Z adults. Following a change in ownership the MD was looking initially for campaign-driven performance marketing to drive brand awareness and retail sales.

Lucid Marketing is retained to provide organic social media content, spanning everything from strategy and planning to content creation and management. After the brand’s social feed had been neglected for several months, our primary KPI was to re-engage the existing community and grow the audience with "scroll-stopping," relevant content that speaks directly to the plant-based, health-conscious consumer.

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Additionally, we manage targeted paid Meta campaigns tailored to the brand's specific needs. These campaigns focus on driving awareness and footfall to the FreeFrom section in Asda, directly converting digital engagement into retail purchases.