The Gen Z focused science-backed, affordable skincare brand owned by Waldencast, Coats were searching for an agency to deliver hands on support with a full service digital and retail marketing strategy focussing on a TikTok and Instagram first approach. Working very much as part of the team, the strategy delivered by Lucid includes brand marketing, performance based influencer marketing, content creation across all channels, email campaigns to drive click through rates and loyalty plus driving multi agency collaborations and the ongoing Boots relationship.