<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Lucid Marketing Limited]]></title><description><![CDATA[Lucid Marketing Limited]]></description><link>https://www.lucid-marketing.co.uk/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 14 May 2026 15:39:55 GMT</lastBuildDate><atom:link href="https://www.lucid-marketing.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Importance of the marketing strategy in paid media]]></title><description><![CDATA[The most expensive way to market your business is to “just post” and see what happens… 



So many people believe spending marketing pounds will generate revenue immediately, although this does happen sometimes, without a robust strategy it’s more like just praying to the consumer gods. Plus, your customer acquisition cost will be through the roof. Asking for a ‘buy now’ click on a cold ad is the marketing equivalent of trying to pick out the curtains for a house before the foundations are seen.]]></description><link>https://www.lucid-marketing.co.uk/post/importance-of-the-marketing-strategy-in-paid-media</link><guid isPermaLink="false">6a059747618ba45174015568</guid><pubDate>Thu, 14 May 2026 09:37:59 GMT</pubDate><dc:creator>Kiah Gough-Lamb</dc:creator></item></channel></rss>