The Mandolay Hotel appointed Lucid Marketing to take full management of their social media presence, with a focus on elevating their digital brand to match their status as Guildford’s premier independent hotel.

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Our approach is built on a content-first strategy, with a strategy that is built around clear business objectives, seasonality and current digital trends. To ensure the content remains authentic and high-end, we run bi-monthly on-site content sessions. These sessions allow us to capture the true personality of the hotel and its team, translating the physical guest experience into scroll-stopping reels and high-end photography that resonates with the Mandolay’s affluent Gen Z and Millennial audience.

By staying ahead of current digital trends and platform algorithms, we ensure The Mandolay remains the most digitally active and engaging independent hotel in the region.

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Our content strategy plan aligns daily social activity with core business objectives, whether that’s driving bookings for hotel stays, The Grill restaurant, promoting seasonal events like Mother’s Day, or showcasing the hotel as a premier wedding and conference venue.